Modelo Especial and Corona Extra, consolidate AMBEV CENTRAL AMERICA leadership in the premium beer segment
  • Portfolio 01/04/2014

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Ambev Central America and its strategic partner cbc announced the incorporation of the brands Modelo Especial and Corona Extra to their beers´ portfolio, consolidating the leadership in the premium beer segment.

Modelo Especial, Negra Modelo and Corona Extra are the most prominent brands of the Mexican Model Group portfolio, part of Anheuser Busch-InBev, the largest beer company in the world.

Michele Marsicovetere, AmBev´s Marketing Manager, indicated that they are bringing to the Guatemalan consumers recognized quality products from the Model Group and that they are considering reaching 10 thousand points of sale in Guatemala.

According to the directors, bringing these important brands Modelo Especial and Corona Extra represents an additional investment of 30 million Quetzales, which is a contribution in the employment generation, media investment, innovation impact in the beverage market, better performance at the point of sale, new presentations and above all, it will bring more options to the Guatemalan consumers.