Güitig, nature’s miracle, comes to Guatemala
  • Portfolio 27/10/2015

cbc’s multinational corporation has the largest portfolio in region, and due to its innovation commitment presents a new premium brand from Ecuador:  Güitig, a pure mineral water that offers a unique flavor with natural gas.

Güitig is a brand that has received multiple prestigious awards such as the Monde Selection and ITQi.  It comes from the majestic volcanoes in the Ecuadorian Andes, just in the middle of earth.  Water from snow and ice penetrates the earth and traverse underground unknown roads, enriching it with minerals, to finally sprout from the Machachi fountains where it is “trapped” in a bottle that maintains its natural traits.

Virginia Signoret, Brands Manager at cbc, said:   “Güitig is a brand that has been in Ecuador since 1909 and is a consumer´s favorite.  It is dedicated to people that enjoy good living, high cuisine and are willing to try new flavors.  With this brand we want to bring unique and innovative sensorial experiences, that provides vitality and refresh the senses”.

The most recognized international sommeliers emphasize that Güitig is one of the best companions for high cuisine because it offers the perfect bubble and because it is in the top 1% of mineral waters of the world, contributing to create unforgettable culinary experiences.

The brand will be introduced in Guatemala with its community Güitig Academy, a plan that includes the most important gourmet restaurants in the country, where special activities will be held and where there will be benefits for their clients and personnel.   In Ecuador, there are more than 100 top restaurants that are part of this community.

Another important innovation will be the Güitig Signature Menu, an exclusive program with 13 prestigious restaurants that will have a special menu elaborated by its Executive Chef to taste it with Güitig.  It will have a digital platform where the clients can look up for the restaurant´s list, its gastronomic specialization and the chef´s profiles.

The restaurants that are part of Güitig Signature Menu are: Biba, Giuseppe Verdi, Ambia, La Reunión, Jake’s, Clio’s, Gracia, Vértice, Melí Meló, Beltz, Angeline, Oyster House and Del Posto.

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