Colombina and Livsmart – a cbc company – with historical agreement
Colombina, a company leader in the food sector of Colombia, and Livsmart Americas, a cbc company leader in the healthy beverages sector, announced an historical strategic alliance in the development, manufacturing, commercialization and distribution of healthy beverages in Colombia. This way, Colombina becomes a key player in the healthy beverages market in Colombia, boosting its food portfolio.
Colombina and Livsmart will join efforts and best practices to introduce Petit and its portfolio into the healthy beverages market in Colombia in the second semester of this year, leveraging in the strong distribution that characterize this Colombian company
César Cayce, Executive President of Colombina, said: “This agreement is the result of very thorough work between Colombina and Livsmart. Faithful to their strong expansion vision, we have achieved a significant strategic alliance”.
Carlos Sluman, CEO of Livsmart, said: “Our dream to become the largest and best healthy beverages company in the Americas is becoming a reality. We are starting a great opening move in the South American market with the brand Petit and its portfolio”.
Petit and its portfolio will reach more than 200,000 points of sale, offering a wide portfolio of flavors and packagings to the Colombian consumer. The focus of both companies is to bring a pleasant experience to the consumers.
Caicedo added: “Investigations indicate that we have products with strong positionings and a winning marketing mix”. Sluman added: “This strategic alliance with Colombina will allow us to capitalize in the traits that differentiate our products thanks to the strength and solid credential of the brands from Colombina, as well as the power of its GO-TO-MARKET MODEL, and also the vast experience of Livsmart in the healthy beverages segment in several markets”.
Committed with innovation and consumer satisfaction, Colombina and Livsmart will continue to invest in the development and innovation of products, flavors and packagings to satisfy the requirements of the Colombian market. This way, this strategic alliance will be a source of growth and constant development in the country.
Carlos Sluman, CEO of LivSmart, concluded: “The Alliance with Colombina has been a great experience for LivSmart. We have an enormous responsibility and challenges for the future. We have trust that we are walking in the right direction and that this union will generate great results in the immediate future.”