cbc launches Ting, new carbonated drink with grapefruit flavor
Together with the heat of summer, TING arrives to Guatemala, a new refreshing beverage with an intense grapefruit flavor and unique personality that is easily combined with different foods and other beverages.
The unique flavor of TING was born in Jamaica in 1976 and since then it has been present in more than 20 countries. Because of its flavor, TING managed to stand out in the Belgium Monde Selection, obtaining a gold medal because of its citric flavor and distinctive quality.
In 2014, TING will come to Guatemala with a new formula especially developed for the Guatemalan market, with a renewed image that appeals to consumers with active and energetic lives.
TING is the new product that cbc launches in the Guatemalan market in their portfolio of own brands. It is ideal to drink in the summer, showing excellent results when combined with other beverages to make mixes and cocktails.
TING will be available since April 1 in the following presentations: 12oz, 600 ml and 1.5 liters. It will be available in points of sale and will have a 360 degree marketing campaign to communicate the launching in a fresh and different manner.
Consumers are constantly searching for new experiences and new flavors. TING arrives as the perfect combination and balance between flavor and sweetness and refreshes with its unique grapefruit flavor.