cbc launches AQUA 100% Eco bottle
cbc introduces in Guatemala a total renovation of AQUA Pura, one of its most important brands that has been in the Central American market for 19 years.
The new logo, label and communication present a positioning with ecological focus. The new bottle with elegant lines and ergonomic design gives this product a beautiful and modern image, and is aqua color gives it an image of purity and freshness.
AQUA Pura is produced at cbc´s La Mariposa bottling plant with a modern inverse osmosis process that guarantees the highest quality. Its extremely high elaboration standards and is BPA (Bisphenol A) free bottles secures the best flavor in the purified water category.
The most important innovation of AQUA Pura comes from cbc´s green conscience with the objective to contribute to a better world. Mr. Felipe Morales, Regional Brand Manager, said: “For cbc, taking care of our environment is vital. It fills us with pride to share that our new PET bottle for AQUA Pura is 100% ECO. It is made with recycled PET (RPET) to take care of our environment. With this, we manage to reduce annually the use of six thousand oil barrels, two thousand tons of CO2, 1400 mt3 of material for waste disposal reservoir and 60% of electric energy use reduction.
Virginia Signoret, Brand Manager of AQUA Pura, adds: “The actual trend shows us a consumer more aware of its health and in cbc we understand this well. That is why we renovated this great brand that is especially dedicated to people who take care of its health and the environment”.
AQUA Pura is an international cbc brand, available in Guatemala, El Salvador, Honduras, Nicaragua and Jamaica. In Ecuador it has the brand name Pure Water.