We are committed with sustainable development, that is why the environment protection is an integral part of all our procedures. We encourage quality environmental management by promoting competitiveness at a national and regional level, incorporating international best practices to prevent and reduce environmental impacts in our operations.
We focus in the efficient use, reuse and recycling of our resources We believe that development satisfies people´s needs without compromising the ability of future generations to satisfy their needs.
We establish alliances with communities and local governments to promote an adequate environmental management.
Through the Community Recycling Program, we give training to communities through associations and cooperatives. We encourage the formation of micro-enterprises dedicated to the recovery and commercialization of recyclable materials, with emphasis in post-consumption bottles, cans and non-returnable glass bottles.
We promote the coming together of companies dedicated to recycling different types of solid waste so they can establish commercialization chains. Our objective with this program is to reduce the environmental footprint through promoting a recycling culture and the recuperation of post-consumption bottles in the countries where we operate.
The promotion of a recycling culture is one of our most important projects. All our packages are 100% recyclable, which means that they can be used through a high technology industrial process to convert them into raw materials to manufacture new packages. We also make sure that all our packages are made with different percentages of recycled materials.
We make the necessary efforts to bring closer to our clients and consumers the opportunity to contribute in an adequate environmental management through recycling islands, where packages and other solid waste can be separated. We take advantage of big activities, especially among young people, to promote a recycling culture with information and training.
Through strategic alliances we carry out awareness and access campaigns about the best way to contribute to the environment protection.
We develop strategic alliances with national and local authorities, supporting initiatives oriented to the development of local programs and public policies that contribute to an adequate environmental management.
Green Learning (“Aprendizaje Verde”) is a virtual community for education that broadcasts knowledge and environmental culture to kids in Latin America. It has been developed by the Tecnológico de Monterrey with the support of PepsiCo, Televisa Foundation, The Young Americas Business Trust and the Organization of American States.
With cbc´s support as a strategic partner in this initiative, it is now reaching Central American countries and Ecuador.
Green Learning (“Aprendizaje Verde”) seeks to provide Latin American teachers with the resources for environmental education for kids in pre and elementary school.
The Green Learning (“Aprendizaje Verde”) website has a virtual library, courses, games, news, cartoons and good practices that can be used as learning materials to promote our planet´s conservation and to reduce the vulnerability to the climatic change.
Thanks to our strategic Alliance with The Young American Business Trust of the Organization of American States and with PepsiCo, we are sponsors of EcoChallenge (“EcoReto”), an innovation a talent competition that awards Young entrepreneurs ideas that promote to solve environmental problems.
This annual competition gives their winners the opportunity to present their projects to the General Secretary of the Organization of American States and the participants of the General Annual Assembly of the organization.
The winners receive seed capital, consultancies, and are provided with access to a large network of knowledge and business development so they can make their projects a reality and make them work in a sustainable model.
Recycling in our Operations
Since 2009 we contribute to a better world with our Recycling Program, which consists in classifying, recollecting and recycling all the materials we use in our operations.
In cbc we believe that protecting the environment is extremely important, that is why we have make efforts to introduce our internal Recycling Program in all our operations.
We carry out strategic alliances and we guarantee that our allies are certified in recycling procedures.
With this program we are building in a collaborator´s a culture of environmental caring, protection and improvement through good practices that apply to our everyday activities, setting up residue collection strategic points for recycling in all our offices, factories and agencies.
Reducción de Consumo
In cbc we carry out continuous improvement projects that allow us to set up environmental practices to reduce the consumption of our raw materials.
In order to reach established goals, we incorporate technology and procedures in the reduction of the consumption of energy, fuel and water. In the search of always preserving water, which is our main raw material, we optimize the use of water with efficiency improvements, innovative procedures and new technologies. We are continuously working with the water consumption indicator of produced beverage liters, which allows us to reduce to a minimum the water requirement of our operations.
We produce and distribute our products in an environmentally responsible manner, maintaining our quality commitment, optimizing the use of water, reducing the use of energy and fuel. We are constantly trying to improve the use of packaging materials to avoid environmental pollution.
We have a permanent commitment to minimize the environmental impact in our operation, preventing pollution and preserving our natural resources.
Environmental Management Policy
Our vision is to be the best beverage operation in the Americas and to contribute to a better world. That is why we are committed to minimize environmental impact in our operations, preventing pollution and preserving our natural resources.
All collaborators at cbc are committed to:
- To fulfill all environmental regulations and rules in every country where we operate. In those areas where environmental laws are scarce, we will apply our own standards.
- To produce and distribute our products in an environmentally responsible manner, maintaining our commitments with quality, optimizing the use of water, reducing the use of energy, fuel and emissions.
- To reduce, reuse and recycle in all our industrial, distribution, commercialization and administrative procedures, reducing the residue creation.
- To include environmental considerations in our strategic planning, decision procedures and our day to day activities, incorporating best practices.
- To include environmental objectives in the development evaluations, with goals at every level.
- To increase awareness through our environmental programs to our suppliers, clients, consumers, community organizations and other key groups.
- To continuously evaluate and identify best practices and to communicate our environmental achievements.
All our collaborators have the responsibility to fulfill this policy. Nor production or financial objectives must prevent their fulfillment.