{"id":3095,"date":"2013-05-21T06:44:41","date_gmt":"2013-05-21T06:44:41","guid":{"rendered":"http:\/\/tesaliacbc.com\/en\/uncategorized\/guitig-primera-marca-ecuatoriana-en-el-hall-of-fame\/"},"modified":"2017-03-13T04:26:02","modified_gmt":"2017-03-13T04:26:02","slug":"guitig-the-first-brand-from-ecuador-to-enter-the-marketing-hall-of-fame","status":"publish","type":"post","link":"https:\/\/tesaliacbc.com\/en\/portfolio\/guitig-the-first-brand-from-ecuador-to-enter-the-marketing-hall-of-fame\/","title":{"rendered":"G\u00dcITIG, the first Brand from Ecuador to enter the Marketing Hall of Fame\u00ae"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-2573\" src=\"http:\/\/tesaliacbc.com\/wp-content\/uploads\/2017\/01\/hall-of-fame-1024x346.jpg\" alt=\"hall-of-fame\" width=\"1024\" height=\"346\" srcset=\"https:\/\/tesaliacbc.com\/wp-content\/uploads\/2017\/01\/hall-of-fame-1024x346.jpg 1024w, https:\/\/tesaliacbc.com\/wp-content\/uploads\/2017\/01\/hall-of-fame-300x101.jpg 300w, https:\/\/tesaliacbc.com\/wp-content\/uploads\/2017\/01\/hall-of-fame-768x260.jpg 768w, https:\/\/tesaliacbc.com\/wp-content\/uploads\/2017\/01\/hall-of-fame.jpg 1450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>G\u00dcITIG, a Brand from Tesalia that is part of cbc, became the first brand from Ecuador to enter the Marketing Hall of Fame\u00ae of that country.\u00a0 The announcement was made in Guayaquil, Ecuador, in May 2013.<\/p>\n<p>The American Marketing Association New York (AMA\/NY) in order to recognize the path of exceptional brands, created in 1993 the Marketing Hall of Fame\u00ae, the highest honor to recognize companies and brands that have achieved sustainable success through time and in their markets \u2013 brands that have made an exceptional contribution to marketing by superior quality, innovation and professional management.\u00a0\u00a0 Ecuador\u00b4s edition has taken place for the last 9 years.<\/p>\n<p>Diana Landucci, Tesalia\u00b4s Brand Manager, said:<\/p>\n<p>\u201cG\u00dcITIG is part of the Marketing Fall of Fame\u00ae in Ecuador as a GREAT BRAND that has contributed with its path to change consumer habits and to create trends through its communication and innovation. \u201c<\/p>\n<p>\u201cThis year, we relaunched the brand with a solid vision and positioning strategy that looks up to generate more value for the brand and to transform the way consumers use G\u00dcITIG, with all the challenges we have confronted.\u201d<\/p>\n<p>In cbc we are proud of this achievement reached thanks to teamwork and leadership.<\/p>\n<p>Congratulations!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00dcITIG brand of Tesalia, part of the cbc Group, was the first Ecuadorian brand to enter the Hall of Fame of Ecuador. <\/p>\n","protected":false},"author":4,"featured_media":2573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3095"}],"collection":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":3,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3095\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3095\/revisions\/3491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/media\/2573"}],"wp:attachment":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/media?parent=3095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/categories?post=3095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/tags?post=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}