{"id":3092,"date":"2013-05-19T06:40:49","date_gmt":"2013-05-19T06:40:49","guid":{"rendered":"http:\/\/tesaliacbc.com\/en\/uncategorized\/la-alianza-de-dos-lideres\/"},"modified":"2017-03-13T04:24:37","modified_gmt":"2017-03-13T04:24:37","slug":"the-alliance-of-two-leaders","status":"publish","type":"post","link":"https:\/\/tesaliacbc.com\/en\/portfolio\/the-alliance-of-two-leaders\/","title":{"rendered":"The alliance of two leaders"},"content":{"rendered":"

\"alianza-dos-lideres\"<\/p>\n

Pepsi Cola Jamaica – a CabCorp company whose image evolved to cbc in 2013 \u2013 and Red Stripe, a part of Diageo Company, recently signed a strategic alliance to set up a distribution and sales company for the commercialization of Diageo and cbc\u00b4s brands in Jamaica.\u00a0\u00a0 This will be the largest distribution company in Jamaica with an exceptional brands portfolio.<\/p>\n

Both companies are leaders in Jamaica. \u00a0cbc, which produces and commercializes Pepsi, has a market share of 94%, and the Red Stripe beer of Diageo company has a market share of 98%.\u00a0\u00a0 Representatives of both companies expressed their satisfaction with this alliance that open new market opportunities.<\/p>\n

Jos\u00e9 Sanabria, cbc\u00b4s Vice President for The Caribbean, said:\u00a0 \u201cThe formation of this company is a manifestation of cbc\u00b4s growth in The Caribbean and the commitment with Jamaica\u00b4s economy to give through the reinforcement of the distribution infrastructure a high quality service to the clients.\u00a0 Synergies will develop that will provide the needed platforms to develop the product portfolio even further\u201d.<\/p>\n

Mr. Cedric Blair, General Manager of Red Stripe, said:\u00a0 \u201c We are happy to announce the launching of this new company, which is part of an accelerated growth strategy that takes place after a very strong performance in 2012\u201d.<\/p>\n

Gustavo Flamenco, Pepsi Jamaica\u00b4s Manager, was named General Manager of Celebration Brands, the new distribution company under this Alliance. \u00a0Gustavo said:\u00a0 \u201cFor cbc, this strategic alliance is an important step to develop a world class distribution system in Jamaica, with good results for the local economy and for the clients.\u00a0 We are going to share best practices between the two companies that will guarantee sustainable growth in sales and market share\u201d.<\/p>\n

Marketing strategies and the manufacturing of the brands will be held under the administration of each of the companies.<\/p>\n

Diageo is a leader company with a large portfolio of leader brands such as:\u00a0 Johnnie Walker, Red Stripe, Guinness, Smirnoff, J&B, Baileys, Buchanan\u2019s, Jose Cuervo, Tanqueray, Captain Morgan, Navarro Correas, Beaulieu Vineyard & Sterling Vineyards wines.<\/p>\n

Diageo is a global company with presence in over 200 countries.\u00a0 In Jamaica, Red Stripe has 98% of market share in the beer market.<\/p>\n

cbc is a multinational corporation, leader in the production, distribution and commercialization of carbonated beverages, juices, tea, nectars, sports drinks, water and beer in Central America, The Caribbean and South America.\u00a0 cbc has had a strong relationship with PepsiCo for over 70 years and is the oldest bottler outside of the United States of America.<\/p>\n

It also has a society with AmBev of the AbInBev group, the largest beer company in the world, for the development of this important category in Guatemala, El Salvador, Honduras and Nicaragua.<\/p>\n

cbc also has Livsmart, a business unit that specializes in nutritional beverages that exports its products to 20 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pepsi Cola Jamaica, a company of Cabcorp whose image evolved to cbc in 2013 and Red Stripe, a Diageo Company recently signed a strategic alliance to form a distribution and sales company for the marketing of Diageo and cbc brands.<\/p>\n","protected":false},"author":4,"featured_media":2569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[55],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3092"}],"collection":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/comments?post=3092"}],"version-history":[{"count":3,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3092\/revisions"}],"predecessor-version":[{"id":3490,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/posts\/3092\/revisions\/3490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/media\/2569"}],"wp:attachment":[{"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/media?parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/categories?post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tesaliacbc.com\/en\/wp-json\/wp\/v2\/tags?post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}