cbc’s DNA secures our growth and development and is the base of our growth and expansion into new categories and territories.
Corporate DNA
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People and Culture
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People and corporate culture is the most important thing in cbc. Through meritocracy, our collaborators can develop a career plan and grow in the company. Constant training and variable compensation associated with results allows us to identify with our objectives. We focus in the comprehensive development of our people.
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Growth
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We are oriented to growth, not only sales and market share of our brands, but also our portfolio, adding new products to satisfy the needs of our clients and consumers. We develop into new territories, growing our operations in new countries. We have sustained growth, consolidating our relationships with our partners: PepsiCo, Ambev and Beliv.
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Efficient Distribution
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We have leading technology, with pre-sale and segmentation systems. We are oriented to operative excellence with distribution systems that allows us to handle the largest portfolio in the region. We reach 650,000 points of sale.
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Costs Reduction
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We are disciplined with our finances and we have a cost reduction policy. We develop strategic alliances with our key suppliers to improve our procedures and we permanently search for more productivity and to take advantage of economies of scale. We have an integral services center that makes us more efficient. We implement international best practices, especially the ones from our strategic partners.
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Capital Efficiency
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We administer our capital efficiently, that is why we have a healthy financial position. This efficiency is reflected in the sustained growth of our EVA and EBITDA.
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Commitment with a Better World
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We are part of the UN Global Compact, aligning our strategies and principles with the ten universal principles in four areas: human rights, labor standards, and environment and anti-corruption measures. We develop programs of environment sustainability, education, and support to young entrepreneurs, health and nutrition that contribute to the comprehensive development of the communities of the countries where we are present.
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