Livsmart launches Petit Avena
Livsmart, cbc business unit that specializes in functional and nutritious beverages, recently launched in the Guatemalan market the beverage Petit Avena (Oat), the first and only shake that combines oats homemade style with the sweet and delicious flavor of fruits.
This product was created with consumers in mind, those consumers that search for practical options that give them a good and balanced nutrition with fiber, vitamin A, vitamin C, iron and calcium.
Petit Avena (Oat) is the only nutritious beverage in the 330 ml Dreamcap format from Tetra Pak, which offers a protective cap for comfort. Also, the 200 ml Tetra Pak that has a sensory straw with holes in the superior part that offer a more intense experience and a better flow of the product. It is ideal for lunch boxes.
Lisbeth Pinto, Petit Brand Manager, said: “Petit Avena (Oat) was designed for the young housewife that wants to provide good nutrition to her family, that knows the benefits of oats and that does not have the time to prepare it. The product has been very well accepted by this objective group, with 95% of purchasing intention and a general product evaluation of 90% in the excellent and very good qualifications”.
She also pointed out that the product is available in supermarkets and stores in the country. The product has the distribution network of cbc, the largest and strongest in the country,
Carlos Sluman, Livsmart CEO, said: “In Livsmart we are dedicated to improve the quality of life of our consumers by bringing them nutritious and balanced alternatives. For this, we focus our expertise in creating brands and products through innovation and functionality to renovate and create new categories”.