cbc welcomes ROCKSTAR, a worldwide icon of the energy drinks
The energy drinks market in Guatemala will now have a global Premium Brand: Rockstar. Rockstar comes to our country under the concept of a global brand leader.
Rockstar is a premium energy drink created in 2001 and with sales in more than 30 countries. Ii is a brand that has presence in action sports, motor sports, music and lifestyle. It represents the living style of Rockstars in the world. The brand sponsors 250 athletes that compete in 25 different disciplines. Additionally it is present in several events and has an army of ambassadors that create affinity with the consumers.
Rockstar Energy Drink is a product that keeps us awake and at the same time creates impulse and social acceptance and it challenges us to be extraordinary. Is an unexpected product and is always recommended, since it is different from other energy drinks in several aspects: it makes every minute count and it inspires us to live our lives as Rockstars.
Gabriela Escobar, Brand Manager, said: “Rockstar is inspired in the urban sector outgoing people, socialites that occasionally consume energy drinks. At the same time, Rockstar refreshes, recharges and offers that social buzz that our consumers search for”.
Rockstar has a large portfolio of which the following will be found in the Guatemalan market:
- Rockstar Original (16 and 8.4 ounces): designed for those who have active lifestyles, from athletes to Rockstars
- Rockstar Pure Zero (16 ounces): zero calories and zero sugar alternative that offers 100% Rockstar energy
- Rockstar Punched (16 ounces): en energy stroke with fruit punch flavor
- Rockstar Super Sours Green Apple (16 ounces): A mint explosion designed to electrify the taste senses!
- Rockstar Recovery (16 ounces): Option without gas that gives energy with only 10 calories per portion. Designed for active people that want a boost of energy and hydration.
We invite you to wake up the Rockstar in you and to try our products that will be available in supermarkets, convenience stores, bars, discos, restaurants and gyms at a price between 15 and 18 quetzales.
We invite you to live the Rockstar experience in several activities that will be prepared for our clients in selected points of sales, with many surprises and promotions.