AmBev, cbc strategic partner, launches new beer Brahva Gold
  • Portfolio 24/11/2014

10470603_299478846909868_1970350349100253923_n

The Guatemalan beer market has changed and AmBev Central America has had a fundamental role in the dynamism and development of the category with a portfolio that now allows Guatemalans to have different options of quality beer.  In 2014, the brands Presidente, Modelo and Corona Extra were launched and now Brahva Gold is launched, renewing our commitment with consumers.

Brahva Gold is a lager beer produced in Guatemala and elaborated under a special recipe that combines German malt with a cold double filter process, bringing a very refreshing beer.

10616174_299478730243213_5089456153048543104_n

It is a beer with an intense gold color and a perfect balance between flavor and softness, created to make life experiences glow.

Mikele Marsicovetere, Regional Marketing Manager of Ambev Central America, said:   “We are very excited to present to the Guatemalan consumers a new high quality beer with a premium image and an accessible price.  Brahva Gold is made to make each moment shine and to take advantage of every moment in life”.

Brahva Gold is distributed and commercialized by cbc, who has the strongest sales force in the country.